The Customer-Driven Playbook: Converting Customer Feedback Into Successful ProductsDespite the wide acceptance of Lean approaches and customer development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer Driven Playbook comes in. This practical guide provides a complete end to end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you