A Small Price to PayWe often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. A Small Price to Pay, the first full length study of consumer culture in wartime Canada, explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society during the Second World War. Wartime governments pressured Depression weary citizens to save for the sake of the nation, but Canadians