Consumer Rites: The Buying and Selling of American HolidaysSlogans such as "Let's put Christ back into Christmas" or "Jesus is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the nineteenth