Growing Up Digital: The Rise of the Net GenerationThis text offers an overview of the N generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of
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Growing Up Digital: The Rise of the Net Generation