Managing Global Customers: An Integrated ApproachMultinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in depth research at over 20 major U. S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler Chrysler, Hewlett Packard, HSBC, IBM, Schlumberger,