Bright Blonde Essential Priming SerumAn essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450F. Hair is left restored, touchably soft and lit from within. Work through damp hair before styling to protect, tone and hydrate. FYI any Oribe product in a smaller bottle like this is more concentrated, so you don't need to overuse! The