Creator CultureExplores new perspectives on social media entertainment There is a new class of cultural producersYouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and otherswho are part of a rapidly emerging and highly disruptive industry of monetized user generated content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors